Put the kettle on for a quick one—this post is a follow-up to yesterday’s chat about digital strategy. If you missed that, no worries; the big takeaway was simple: tech keeps sprinting ahead, but our mission stays put. Today I want to zoom in on one slice of that conversation—the way AI is already changing how we build, write and market, and what that means for the very human voices behind the screen.
Websites? Landing Pages? Try “One Link to Rule Them All.”
A few years back we all felt we had to run full-blown sites. Then Linktree came along, Instagram bios became home pages, and suddenly I realised a tidy landing page plus my Substack does the job. The same mindset is now hitting AI tools: “Why pay someone? I’ll just prompt ChatGPT.”
The Myth of the Effortless Shortcut
AI does save time—but only if you treat it like a co-pilot, not an autopilot. Yes, I’ll dictate a messy thought into my phone, let GPT shape it into cleaner prose and paste it into a WhatsApp group. But I still read it back, tweak the odd phrase, make sure it actually sounds like me. Skip that step and you’re publishing copy that’s perfectly correct…and perfectly bland.
A Generation Born Into AI
Gen Z grew up scrolling; the kids after them will grow up prompting. They won’t remember a world without generative tools. That’s exciting, but it also means the Internet is about to get flooded with even more competent, same-y content. Your edge—the thing an algorithm can’t fake—is still your tone of voice, your lived experience, your little pauses and stumbles that tell readers you’re human.
Why AI Won’t Hand You a Vision
Everything an AI suggests is anchored in yesterday’s data or whatever you feed it. It can draft a plan, tighten a headline, even fake a bit of wit—but it can’t see round the corner or feel that tingle that says, “This idea might just work.” That leap is yours alone. Use AI for the heavy lifting; keep the moon-shots for your own brain.
Two Questions Before You Hit “Generate”
Have I added me?
Drop in a personal story, a joke only your friends get, a reference to the exact brew you’re drinking.Have I checked the facts—and the feel?
Does the piece read true and land with the right emotion? Only a human can tell.
Final Sip
AI is everywhere now—brand identity, customer comms, product mock-ups. That’s brilliant, but letting it run the whole show is like letting your toaster decide breakfast. Keep your hands on the controls, stay curious, and—most of all—stay you.
If this rang a bell, leave a comment below or smash that subscribe button at substack.com/@teaandtoast. I read every note with a mug of tea in hand.
Until next time,
Prit 🫖
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