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YouTube Update: Digital Series, Analytics, and Content Planning
Hi there, here is a video [and mp3 podcast versions] for you. It is fresh off the box so to speak. Below is the transcribed text too.
Hello everyone. Thank you for joining me today. I want to talk to you more about YouTube. I just created a template for analytics or batch uploads. I had a bereavement digital series, and I'm going to give you an update on what I've done so far.
The first and most important thing I've been doing is delivering a digital series. You might already know about digital strategy, branding, search engine optimization, and what makes a good website. I thought it would be nice to create a new corner where I can put up a sign and also make a mess apparently. Yes, something just dropped. The thing that dropped was one of my tools, but I'll try to attach it somewhere. One thing I noticed was that the content planning session, which ironically still has the sign from it, was really popular.
There's a lack of awareness of certain types of tools. I can recommend a specific tool to social enterprises who want to connect with their community. While connecting, you also need to manage social media and newsletters, which now requires MailChimp.
The one thing that encompasses all of that would be something like CK, but I won't mention it here. The digital sessions are about providing you with the tools you need. Apart from that, I've been creating a workshop to understand more about AI.
One of the books I have is a simple and basic guide to AI. It's really good, but I cannot condense it into one hour. Now that I have a new idea for the AI workshop, I want to talk a bit more about something else I noticed in my digital series, which has been recurring.
If you want to know more about recurring themes and common practices, then I suggest you stay tuned. Please hit the like and subscribe button and leave a comment on Twitter or wherever you are. You can find us at TOS Digital. There are different versions of the digital series that come out. This time, I'm happy to see that many people are running their social enterprises and talking more about their audiences. I've aimed the series in that direction too. By shaping the understanding of your intentional audience, we can handle any potential conversations in the future.
You don't need to discuss what kind of personality your social media should have in the content planning session. If you're a business-to-business organization, you know that LinkedIn is your favourite platform. That's the case for many other areas too. One thing I noticed this time was that I'm providing a lot of information, and I just need to solve a few issues.
There are various types of social enterprises and amazing people doing great work in different areas. Technology, AI, and content planning can help if you know what you need. If you want to connect and develop, find other organizations to team up with, or let us know in the comments. Now let's talk about why I haven't focused on YouTube.
There are two reasons for this. First, I haven't actually created YouTube videos. Instead, I tested a process using ChatGPT to create inspirational quotes specifically for social enterprise. I then used Canva to input that database and created a framework for YouTube shorts. By doing a bulk upload, I was able to generate 50 different posts that are scheduled to be released on my YouTube short channel until September 2023. So that's about 90 days, or maybe I did a hundred.
Looking at the analytics, I don't have many followers yet, but my channel is growing, and I've had hundreds of views on a few videos, although not consistently. In the last 28 days, I've had 126 views. If we look at the content, it's not providing much information. However, there's some regularity when it comes to views. This is why I did it, and it supports my efforts. The numbers aren't significant, but I'm gaining impressions, and there have been three real-time views in the last 48 hours, which is cool. Some videos are getting decent numbers, with tens and twenties of views, which is okay for now.
Regarding returning viewers, I have had 121 unique viewers, which is expected on YouTube. This is why I never did YouTube before. I always get interrupted or can't make things perfect, and that bothers me. But I realized I don't have to be perfect. Do YouTube videos need to look perfect? I want to offer something specific, but there are also a lot of broad topics to discuss. I stopped partly because of interruptions, technical issues, and family-related matters. However, I haven't created a YouTube video for a genuine reason—I had a bereavement. My mother passed away, and it was really hard, so I needed time off. How does this help you? If you face difficulties, you can't always take time off because you have to deliver on your commitments. It's challenging to balance work and personal life. That's why my YouTube content has suffered, but my podcast has been more manageable as I can create and schedule it in advance. I just need to find the best way to break up a large chunk of content for YouTube, and that takes time.
Thank you for watching, listening, and joining me. There's more to come. I have a boot camp coming up, so please check out the website. Stay in touch wherever you are because it means a lot to me. We're also planning a video about a CIC company, but I won't spoil the surprise. Stay tuned. See you soon.