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Powerful Branding Session feedback
In this blog post, I want to delve into the powerful planning session I had last week. It was an insightful experience, and I thought it would be valuable to share the key takeaways with all of you. L
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Hi there, folks! Thank you for joining me today. In this blog post, I want to delve into the powerful planning session I had last week. It was an insightful experience, and I thought it would be valuable to share the key takeaways with all of you. Let's get started!
The Art of Asking Questions
During the planning session, one aspect that stood out was the participants' exceptional ability to ask thought-provoking questions. As a presenter, I often find myself doing most of the talking, but in this workshop, the attendees actively engaged by sharing their challenges, problems, and inquiries related to branding.
Unveiling Branding Challenges
One particular discussion revolved around creating a unique brand while changing the business model. The question arose regarding how to handle a situation where a company retains the same brand name but undergoes a new formation. The focus shifted from branding techniques to effective communication and transparency with the audience.
The Power of Brand Guidelines
Surprisingly, many participants did not have established brand guidelines. I cannot stress enough the importance of having clear and concise brand guidelines for individuals, teams, and organizations. These guidelines serve as a foundation for consistently applying your brand across various platforms and mediums.
Streamlining Communication and Design
To streamline branding processes, it is crucial to ensure that everyone involved understands how to apply the brand consistently. From formatting headings and titles to choosing colors and font sizes, having a standardized approach saves time and promotes brand coherence. Providing guidance in the form of a brand guidelines book, like a PowerPoint slide, can be immensely helpful.
Addressing Technical Branding Challenges
One attendee raised a technical question about pixelization when exporting Canva designs onto a T-shirt. While I couldn't view the specific file, the key point was that using higher-resolution images for print is essential. Additionally, the discussion highlighted the potential limitations of Canva when exporting transparent backgrounds, suggesting alternative software like Adobe Illustrator or Photoshop for such purposes.
Navigating the Landscape of Social Enterprise
The workshop not only focused on brand strategy but also underscored the remarkable work being done in the realm of social enterprise and community interest companies. The evolving nature of these organizations presents unique challenges, but the dedication and passion displayed by participants make it a beautiful and rewarding journey.
I would like to express my gratitude to everyone who attended the planning session. Even if you couldn't make it, I hope you found value in this blog post. If you enjoyed this content, please consider liking, sharing, and subscribing to this Substack post. Stay tuned for more insightful discussions in the future. Until next time!
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